This magazine is targetted at a female audience, the audience of course consisting mainly of people between the age of 15-40. This magazine uses Masthead writing for more important information (e.g, top stories, magazine name). Also much of the writing in the magazine overlaps onto the pictures and sometimes even other writing. Shocking images are also used to draw the readers attention. Strangley enough the title of the magazine doesn't stand out the most out of all of the headings and subheadings, etc. 'Nikki' appears to stand out the most, this is because this will be what the targetted audience will most want to read about. Thus why the magazine wants people to know thats what they have information on. The main picture on the front of the magazine is also this Nikki character i assume this will also help in grasping the readers attention. Basically the more 'important' the information, the more it will stand out. Magazines will often publish things on the front cover that they feel will be most surprising/eye catching they will try to outgo other magazines in a kind of firt impression competition for who has the more interesting magazine. I have noticed that Heat magazine is much the same as many other magazines, it uses Masthead writing for the more important information, also there is one large picture that is obviously the main one (It is like this for many magazines, although this can be different for other genres of magazine, for example a magzine on aerodynamics may have many smaller pictures and may also have smaller information with no masthead, etc, because it is directed at a different audience). Along with many other magazines Heat makes the price of the magazine hard to find or very small so people will find it easier to ignore it and be drawn in by the awful and uninteresting information. :)